998: New Year, New Fees – Own Your Value – Miranda Beeson

Your expenses go up year over year — and so should your fees! In this episode, Kirk Behrendt brings back Miranda Beeson, ACT’s director of education, to help you think better about your fees and provide tips for when and how to raise them. To learn how to start owning your value and charging what you're worth, listen to Episode 998 of The Best Practices Show!

Learn More About Miranda:

1. Send Miranda an email: miranda@actdental.com
2. Follow Miranda on ACT’s Instagram: https://www.instagram.com/actdental
3. Send Gina an email to learn more about ACT: gina@actdental.com

More Helpful Links for a Better Practice & a Better Life:

1. Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
2. Join The Best Practices Association: https://www.actdental.com/bpa
3. Download ACT’s BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360
4. Download ACT’s BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_US
5. Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
6. Get The Best Practices Magazine for free: https://www.actdental.com/magazine
7. Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

1. Watch the video version of Episode 998: https://www.youtube.com/@actdental/videos
2. Smile Source: https://smilesource.com
3. Join ACT’s BPA for their Financial GAPs Calculator: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fannouncements-9fc6ae%2Ffinancial-gaps-calculator#email
4. Join ACT’s BPA for their Fee Balancing Tool: https://join.actdental.com/c/practice-coaching-tools/fee-balancing-part-1
5. Join ACT’s BPA for their PPO Roadmap: https://join.actdental.com/c/practice-coaching-tools/bpa-ppo-roadmap-2-0

Main Takeaways:

1. Start with a fee analysis so you know where you stand.
2. Assess your office fees relative to your region and insurance contracts.
3. When fees are low, it means more patients, more stress, and more burnout.
4. Review your fees annually. It’s how you can match your fees to rising expenses.
5. Believe in the value you provide so you can charge appropriately without pushback.

Snippets:

0:00 Introduction.

3:08 Why this is an important topic.

7:23 Fee analysis, explained.

10:15 Master fee schedule, explained.

14:02 How to conduct a fee analysis.

20:29 Restorative procedures, new patient procedures, and hygiene fees.

22:51 Flexible and inflexible fees, explained.

24:52 Two tips for making gradual fee changes.

26:33 Confidence is the most important element behind your fee increases.

30:42 Why dentists should never be the ones to present fees.

36:17 Final takeaways.

39:31 ACT’s BPA and Smile Source.

Miranda Beeson, MS, BSDH Bio:

Miranda Beeson has over 25 years of clinical dental hygiene, front office, practice administration, and speaking experience. She is enthusiastic about communication and loves helping others find the power that words can bring to their patient interactions and practice dynamics. As a Lead Practice Coach, she is driven to create opportunities to find value in experiences and cultivate new approaches.

Miranda graduated from Old Dominion University, and enjoys spending time with her husband, Chuck, and her children, Trent, Mallory, and Cassidy. Family time is the best time, and is often spent on a golf course, a volleyball court, or spending the day boating at the beach.