Episode 803

803: Inside the Minds of Dentistry’s Rising Stars: What Really Matters to Patients! – Dr. Christopher Mazzola & Dr. Charlie Ward

Published on: 28th October, 2024

You're a dentist — not a hammer! Stop forcing treatment on patients and start guiding them toward it instead. To help you make that happen, Kirk Behrendt brings back Dr. Christopher Mazzola and Dr. Charlie Ward, visiting faculty from the Pankey Institute, to share what they’ve uncovered about the new patient process and how to find the things that matter to them most. To start decoding your patients’ minds to establish trust and improve retention, listen to Episode 803 of The Best Practices Show!

Learn More About Dr. Mazzola & Dr. Ward:

More Helpful Links for a Better Practice & a Better Life:

Episode Resources:

Main Takeaways:

  • Establish your core purpose, mission, and vision.
  • Ensure that your admin team understands your mission and vision.
  • Stop being a hammer. Your job is to facilitate treatment, not to force it.
  • Ask patients for feedback and insights so you can improve your practice.
  • Don't make your treatment conversation about everything you see wrong.
  • Be mindful of the words you use with your patients. Don't overwhelm them.
  • Small gestures can go a long way in earning your patients’ trust and respect.
  • It starts with the phone call. Ensure patients have a great phone call experience.

Snippets:

0:00 Introduction.

1:40 Dr. Ward and Dr. Mazzola’s backgrounds.

3:56 Why this is an important topic.

5:42 Help new team members understand why this is important.

9:11 Show patients you truly care.

13:44 It all starts on the phone.

19:10 Critical patient information to collect in the pre-clinical interview.

22:59 The most memorable feedback from patients.

29:12 Challenge dogma.

44:42 Don't be a hammer.

50:07 Philosophies on connecting with patients.

1:06:31 Final thoughts.

1:09:55 More about Dr. Mazzola & Dr. Ward’s future courses.

Dr. Christopher Mazzola Bio:

Dr. Christopher Mazzola was born and raised in Ann Arbor, Michigan. He attended the University of Michigan for his undergraduate studies where he graduated with honors with a Chemical Engineering Degree. During his undergraduate studies, he conducted research with dental school faculty on materials to aid in patients’ healing after dental surgery. He then continued his education at Michigan where he completed his Doctor of Dental Surgery Degree. While in dental school, he was awarded the University of Michigan American Academy of Cosmetic Dentistry Award for his research in the clinical application of CAD/CAM technology in dentistry. 

Prior to joining Traverse Dental Associates, Dr. Mazzola owned a practice in Colorado Springs, Colorado, where he was named one of the area’s 2013 TopDentists™. He continued with education focusing on communication and technology in private practice. He has also served as an instructor and mentor for new graduates focusing on patient interactions and CEREC CAD/CAM Technology. 

In his spare time, Dr. Mazzola enjoys spending time with his wife, Christina, his children, Baylor and Eliana, and his three dogs, Isabelle, Lola, and Aspen. He tries to stay active through competitive CrossFit, golfing, running, and skiing. He is looking forward to watching his family grow in the amazing community that is Traverse City! 

Dr. Charlie Ward Bio:

After graduating from the University of Maryland with a Bachelor of Science degree in 2004, he went straight into the University of Maryland School of Dentistry. He earned his DDS degree in 2008, and since then he has completed the Essentials courses and many others at the esteemed Pankey Institute, where he now serves as visiting faculty. He is currently a member of the Maryland State Dental Association and the Academy of General Dentistry.

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About the Podcast

The Best Practices Show with Kirk Behrendt
Elevate Your Dental Practice: Insights & Strategies from Industry Leaders
Welcome to The Best Practices Show, hosted by Kirk Behrendt, founder of ACT Dental (https://www.actdental.com/) and a leader in dental practice coaching. This podcast is your gateway to discovering the hidden gems and tactics used by the most successful dental practices worldwide.

At ACT Dental, we have meticulously curated strategies that have consistently proven effective in elevating dental practices. Our podcast, The Best Practices Show, extends our commitment to sharing this wealth of knowledge. Each episode features interviews with renowned dental professionals and industry leaders who have made significant strides in their practices. They share their experiences, insights, and the challenges they've overcome, offering a unique perspective that you won't find anywhere else.

Why should you listen to The Best Practices Show? Whether you're a seasoned dentist, a new practice owner, or somewhere in between, this podcast is tailored to inspire and educate. Our goal is not just to provide you with information but to transform the way you think about and run your dental practice. We delve into topics ranging from advanced clinical techniques and practice management to leadership skills and personal growth.

Kirk Behrendt, a respected figure in the dental community, brings his vast experience and infectious enthusiasm to each episode, making complex topics both understandable and engaging. As the CEO of ACT Dental, Kirk has helped countless dental practices thrive by focusing on holistic development - professionally, personally, and within their community.

Our commitment to authenticity and practical advice sets The Best Practices Show apart. We don't just talk about theories; we dive into real-life applications you can implement immediately in your practice. Our community-centric approach means we're always listening to our audience and constantly evolving our content to meet your needs.

In addition to the invaluable insights from our guests, we also provide access to exclusive resources available through ACT Dental. These resources complement the podcast topics and give you a more comprehensive understanding and practical tools to apply in your practice.

By subscribing to The Best Practices Show, you're not just gaining access to a podcast; you're joining a community of like-minded professionals committed to excellence in dentistry.

So, are you ready to transform your practice and be the best version of yourself? Join us on this journey, and let's grow together. Hit subscribe and never miss an episode of The Best Practices Show – where we uncover the secrets to the success of the world's best dental practices, one episode at a time.

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Kirk Behrendt