987: Core Values Aren't Fluff — They're Your Practice’s Greatest Asset – Heather Crockett

Do you dream of running a successful practice? Then core values aren't optional! In this episode, Kirk Behrendt brings back Heather Crockett, one of ACT’s amazing coaches, to share why core values are critical and how to do them the right way. Don't just paste your values on the walls! To learn how to keep them alive in your halls, listen to Episode 987 of The Best Practices Show!

Learn More About Heather:

1. Send Heather an email: heather@actdental.com
2. Join Heather on Facebook: https://www.facebook.com/heather.r.crockett
3. Follow Heather on ACT’s Instagram: https://www.instagram.com/actdental
4. Send Gina an email to learn more about ACT: gina@actdental.com

More Helpful Links for a Better Practice & a Better Life:

1. Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
2. Join The Best Practices Association: https://www.actdental.com/bpa
3. Download ACT’s BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360
4. Download ACT’s BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_US
5. Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
6. Get The Best Practices Magazine for free: https://www.actdental.com/magazine
7. Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

1. Watch the video version of Episode 987: https://www.youtube.com/@actdental/videos
2. Register to ACT’s BPA for their Identifying Your Core Values tool: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Flencioni-s-core-value-diagram#email
3. Register to ACT’s BPA for their How to Bring Your Core Values Alive tool: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Fhow-to-bring-your-core-values-alive-c8a389#email
4. Register to ACT’s BPA for their Right People Scorecard tool: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Fright-people-scorecard#email
5. Watch How Should a Company Share Its Values? | Q+A by Simon Sinek: https://www.youtube.com/watch?v=5yE541BY-1c

Main Takeaways:

1. Core values are your compass. Without them, you invite chaos to your practice.
2. Your expectations will be clear to your team when you have core values.
3. If your team is aligned on core values, they will start to self-manage.
4. With core values in place, it becomes easier to provide feedback.
5. When your values are clear, every decision becomes easier.

Snippets:

0:00 Introduction.

1:22 Why this is an important topic.

3:40 What this means from a leadership standpoint.

4:53 Core values give clarity to expectations.

6:30 All feelings are welcome, but all behaviors are not.

12:05 Core values guide team feedback and development.

17:12 Core values can resolve real practice challenges.

22:21 Final thoughts.

24:04 ACT’s BPA and resources.

Heather Crockett Bio:

Heather Crockett is a Lead Practice Coach who finds joy in not only improving practices but improving the lives of those she coaches as well. With over 20 years of combined experience in assisting, office management, and clinical dental hygiene, her awareness supports many aspects of the practice setting.

Heather received her dental hygiene degree from the Utah College of Dental Hygiene in 2008. Networking in the dental community comes easy to her, and she loves to connect with like-minded colleagues on social media. Heather enjoys both attending and presenting continuing education to expand her knowledge and learn from her friends and colleagues.

She enjoys hanging out with her husband, three sons, and their dog, Moki, scrolling through social media, watching football, and traveling.