759: Hygiene Department Power: Boosting Productivity and Profits Through Data – Miranda Beeson & Heather Crockett

Whether it’s preventing burnout, maximizing profitability, or enhancing your patients’ experience, you need data. Knowing your numbers will empower your team, and Kirk Behrendt brings back Miranda Beeson, ACT’s director of education, and Heather Crockett, one of ACT’s amazing coaches, to help you identify the data you should be tracking to elevate your practice. To learn about the metrics that matter to boost your business, listen to Episode 759 of The Best Practices Show!

Learn More About Miranda & Heather:

• Send Miranda an email: miranda@actdental.com 
• Send Heather an email: heather@actdental.com 
• Join Heather on Facebook: https://www.facebook.com/heather.r.crockett
• Follow Miranda and Heather on ACT’s Instagram: https://www.instagram.com/actdental
• Send Gina an email: gina@actdental.com 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the entire webinar here: https://www.actdental.com/117
• Watch the video version of Episode 759: https://www.youtube.com/@actdental/videos
• Download ACT’s Capacity Tracker: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/ACT%20Dental%20Capacity%20Tracker%20Tool%20(1).pdf
• Download ACT’s 10 Best Practices for Reducing Cancellations: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/10%20Best%20Practices%20for%20Reducing%20Cancellations.pdf
• Download ACT’s Say This, Not That: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/Say%20This%2c%20Not%20That%20-%20Fillable.pdf

Main Takeaways:

• Monitoring data will help you identify inefficiencies in your practice.
• Tracking hygiene data will help hygienists know the value they bring.
• By using data, you can build a balanced schedule to prevent burnout.
• You can elevate your patients’ experience by tracking the right metrics.
• Showing patients data can help motivate them to make informed decisions.
• Track metrics to help you design countermeasures for the challenges you face.
• Data will help you identify opportunities for growth and development for your team.

Snippets:

0:00 Introduction.

1:17 About ACT’s TTT, BPA, and Pro Coaching.

5:09 Why tracking hygiene data is important.

15:29 Know the value that you bring.

17:46 Types of data, explained.

21:38 Hygiene production, explained.

28:18 KPIs to track: Hygiene production per day.

31:50 KPIs to track: Hygiene production per hour.

33:40 KPIs to track: Hygiene production per visit.

36:06 KPIs to track: Hygiene capacity.

43:06 KPIs to track: Hygiene reappointment percentage.

44:00 KPIs to track: Cancellations and recapture rates.

44:57 KPIs to track: Perio visit percentage.

46:06 KPIs to track: Perio presented and perio acceptance.

48:17 Countermeasures: Evaluate your service offerings.

52:17 Q&A: What is the benchmark for an eight-hour production for a DH?

53:16 Countermeasures: Block scheduling.

59:01 Countermeasures: Build value for hygiene appointments.

1:00:36 Countermeasures: Design and document a system for reducing cancellations.

1:01:51 Countermeasures: Align on what healthy looks like.

1:06:11 Being nice isn't always being nice.

1:10:25 How data can help motivate patients.

1:11:32 Final takeaways.

1:14:03 Q&A: Suggestions for a pediatric fee-for-service office.

1:15:07 Q&A: Good verbiage for texting patients who did not reserve their next appointment.

1:19:48 Final thoughts.

Miranda Beeson, MS, BSDH Bio:

Miranda Beeson has over 25 years of clinical dental hygiene, front office, practice administration, and speaking experience. She is enthusiastic about communication and loves helping others find the power that words can bring to their patient interactions and practice dynamics. As a Lead Practice Coach, she is driven to create opportunities to find value in experiences and cultivate new approaches.

Miranda graduated from Old Dominion University, and enjoys spending time with her husband, Chuck, and her children, Trent, Mallory, and Cassidy. Family time is the best time, and is often spent on a golf course, a volleyball court, or spending the day boating at the beach.

Heather Crockett Bio:

Heather Crockett is a Lead Practice Coach who finds joy in not only improving practices but improving the lives of those she coaches as well. With over 20 years of combined experience in assisting, office management, and clinical dental hygiene, her awareness supports many aspects of the practice setting.

Heather received her dental hygiene degree from the Utah College of Dental Hygiene in 2008. Networking in the dental community comes easy to her, and she loves to connect with like-minded colleagues on social media. Heather enjoys both attending and presenting continuing education to expand her knowledge and learn from her friends and colleagues.

She enjoys hanging out with her husband, three sons, and their dog, Moki, scrolling through social media, watching football, and traveling.